Connect with New Customers
You need to have a digital marketing plan that helps you say the right things, in the right place, at the right time. With email marketing, websites, social media marketing, traditional media, search engine optimization (SEO) and digital advertising, it can be overwhelming to consider all the different ways that you can connect. That’s why we’ll help you develop a strategy that integrates your message and brand across the best platforms to make an impact with your audience. Grow your business, increase your marketing return on investment (ROI), and engage unique audiences.
There are more people searching, browsing, engaging and buying online than ever before. It’s essential to move into the digital marketing space in order to connect with new audiences and grow. We’ll help you to integrate search engine optimization, content marketing, authoritative content, branded content, social media, email marketing and digital advertising into a coherent strategy that moves your audience through the funnel to where you need them to be.
Search Engine Optimization or SEO
Search engine optimization means that you have an optimal strategy to make sure you show up when people are online searching for things relating to your business. It can be complicated, but we’ll develop a technical approach as well as appropriate content and landing pages that speak to your audience at the time and place relevant to them. We’ll help to get you to the center of what people are looking for relative to your business.
Authoritative Content Marketing
At the core of a good content strategy is is having a strategy to provide useful and engaging information to your audience to help them move toward converting to a customer. We’ll help you to develop content with a flow to bring your customers to you. From the point they are first searching to the end-point of conversion, we’ll make sure your viewers have the right information in the right place at the right time. We’ll help writing blogs, articles, press, videos, posts and every form of content across the digital landscape. Content is not only in our name, it’s part of our DNA. We’ll make sure that your content hits the spot.
Social media is an excellent first touch of engagement with your audiences and will help you to build relationships. As an important component of a well-rounded content marketing strategy, we’ll help you to engage with your audience to not only bring them closer to you, but continue to inspire belief in your brand. We’ll make sure that we’re using all of the most appropriate promotional tools within social media to drive engagement, and provide a depth of content to pull your audience toward you. We’ll make sure your social strategy is engaged.
Email is an extremely effective tool in staying connected with your market and customers. We’ll integrate email into an overall automated marketing strategy to make sure that you continue to communicate with your audience and customers at the appropriate times and in the right way. We’ll help you build an email strategy that communicates with your audience in the way that is appropriate to them to make sure they remember you when the time is right.
At the center of a good story is a great copywriter. Whether we are writing copy for an article, blog, ad or a video, we’ll make sure that it tells your story with purpose. People have become conditioned to ignore advertising. That’s why we take an approach to copywriting where we engage, entertain and educate your audience in a way that is appropriate to them. We’ll help you to stay true to a good content strategy with great copy that people can’t ignore.
Digital Marketing Process
Goals and needs analysis
Gaps and assets analysis
Content and media plan
Digital structure plan
Web and digital construction
Content and management