Airgas - Content Ohana
17146
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Airgas

Airgas Promotion Marketing Campaign Digital Marketing, Print Design, Large Format Case Study Digital Marketing, Print Design, Large Format Case Study
Category
Branding and Design, Digital Marketing
Tags
graphic design, video production

Objective

Airgas needed a way to increase brand recognition in Hawaii. They also needed to promote special events and market new products and services that the company offered

 

Solution

We worked with Airgas to rebrand their biggest sales event of the year as the Airgas Welding Expo, to generate a greater level of interest and attendance. We then created traditional and digital marketing campaigns that would promote the event along with supporting print design materials like flyers, posters, banners, signs, etc. We also helped to create various marketing and sales materials for new products and services, while installing large format signage to raise awareness of their brand at high-traffic locations.

 

Outcome

Year over year, the event promotions have generated more than 60% growth in event sales with more than 50 times return on investment (ROI) on the marketing spend. The company has been able to successfully launch new products and services and generate profits in a short period of time, while 2015 yielded the highest revenue in company history.